I've done quite a bit of research and tried a few platforms myself, so I can share what I've learned about some of the popular ones:
Fidelity: I've found Fidelity to have low fees, especially now that many brokers have shifted to $0 commissions for stocks and ETFs. The platform is quite user-friendly, and they offer a comprehensive range of research tools and market analysis, which I find really helpful. Their customer support is generally regarded as strong, though my experience was mostly via chat and email.
Charles Schwab: Schwab is another excellent choice with low fees and no commissions on online stock and ETF trades. The interface is intuitive, and I appreciate their extensive research offerings, including reports from reputable sources like Morningstar. Their service is supportive, though sometimes phone wait times can be a bit long, depending on the time of day.
TD Ameritrade: This platform is well-known for its Thinkorswim tool, which offers robust trading and analysis features. It's user-friendly once you get the hang of it, though it could be a bit overwhelming initially due to the depth of its tools. They provide a vast array of investment options. While fees are on the lower side, they also have a good educational component for improving trading skills.
E*TRADE: This platform is also popular, with a seamless interface and promotions that keep costs down. The research tools are quite strong, with access to professional-level insights. I've found their customer service responsive, and they offer a wide range of investment choices.
Interactive Brokers: If you're looking for low-cost trading, Interactive Brokers is often recommended, particularly for more experienced traders. It provides an extensive range of investment products and services, though the platform might not be as intuitive for those used to simpler interfaces.
Every platform has its unique pros and cons, so it often comes down to personal preference in terms of which features are most important to you. It's also worth checking out user reviews or articles from reputable sources like Barron's or Investopedia for additional insights. Keep in mind that while low fees are crucial, the platform's reliability and the support you might need should also play a significant role in your decision.